In 2005, Snapple decided to expand its product line to include ice pops because when developing a whole new product line is a matter of freezing your existing product and jamming a stick in it, why not? Then, in a true masterstroke of marketing prowess, they thought up a grandiose way to introduce their new frozen treat to the world: crush the Guinness Record for the World’s Largest Popsicle by erecting a gigantic, 17.5 ton ice pop in the middle of New York City! On the first day of summer, on a sunny day, surrounded by miles of hot asphalt!Displaying a truly profound misunderstanding of the physics associated with frozen summer treats, Snapple loaded their monstercicle into a freezer trailer and trucked it from Edison, New Jersey, to Manhattan, where a giant crane waited to majestically erect the multi ton treat to its full upright position. And that’s when things got mushy. When the truck was opened, waves upon waves of kiwi strawberry Snapple came rushing out, covering the streets like someone had just opened that elevator from The Shining right in the middle of Union Square.Fearing massive slushy related traffic pileups and mobs of pedestrians juice glued to the sidewalks, the streets were closed off and firefighters were called in to anticlimactically hose the remains of the once mighty Snapple pop into the sewers.
I expect to see in the next year or year and a half is more creative deals in how to do the annuities, he says.In the interim, the movement to de risk is likely to intensify and understandably so given the nail biting that has taken place in recent years. The pity is there will likely be more than a few sponsors stricken with buyer remorse a decade from now. Then again, by that point the idea of a defined benefit pension may very well be an abstract and quasi historical concept in the private sector..
And I believe by posting this question you are not telling us anything about yourself or your philosophy of religion or thinking? I do not participate in the religious forums anymore because religion is a hot button and one need only discuss it with level headed people with whom you can see eye to eye. If one is not interested, a courteous ‘no thanks’ should be enough. Everybody touts what they have if they think it is benefiting them, what is all the marketing and advertising about? Why do you write hubs and share the information you have? Your hubs are not the best or only ones so why should you want other people to read them anyway? Why not just write and keep them in your drawers? You write for people and hope that you can help, entertain or inform them.